One of our biggest projects was to create a universal range of ancillaries that can be used across our VEKA, Halo and Imagine brands. Innovation can be as much about stripping back as it is about adding to. We like to take a common-sense approach, to improve efficiency, minimise waste and make lives easier for our customers. It takes a touch of genius, and a lot of courage to move in the opposite direction.” It may stem from our German heritage, but at VEKA UK it’s in our DNA to reduce complexity and try and simplify everything, from our straight-talking communications to our colour range to our stock holding. It’s quite difficult to make things simpleĮinstein said, ‘”Any intelligent fool can make things bigger and more complex. It’s these small innovations that work together to create the perfect Vertical Slider for fabricators and installers alike. This clever product still carries all the beauty of a design classic but is now combined with the latest industry thinking. From an intelligent new approach to coupling, to two choices of cill, to the co-extrusion of the outerframe so there’s no need to mask and paint the chamber during fabrication. What new technologies can be embraced? What can be added or taken away to make it easier or more sustainable to manufacture and install? It was this way of thinking that drove over 30 clever new elements designed to enhance the performance of our Imagine Vertical Slider. We don’t believe in reinventing the wheel, but we are all for revisiting products to see how they can be improved. Before pen hits paper we begin by having some honest (and sometimes difficult) conversations, to understand how best we can support fabricators and installers not just for instant quick wins but for long term benefit. We have a simple approach to innovation does it improve our customers’ business and their experience of us. When it comes to innovation, we like to really get to grips with what gives the biggest value to our customers. We believe that to create something incredible, you must have the patience to focus on a series of small details. To create the bigger picture, we focus on the little things.
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